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NEW HIROKI — COMING SOON! — We have a new colour combination to add to the collection; any guesses as to what this pairing will be? What combination of frame color and lens have you been quietly hoping for? #seelifebeautifully

Last few hours to take advantage of our Black Friday Sale! 25% off all of our handmade Italian sunglasses with code EEBLACKFRIDAY25. The clock is counting down to midnight and then it’s OVER. Don’t miss your shot! #supportsmallbusiness #realblackfriday #seelifebeautifully

SALE NOW LIVE!! Today only use code: EEBLACKFRIDAY25 for 25% off our handmade Italian range including our Venice, Modena, Firenze, Roma and many more! The sale is TODAY ONLY and ends at midnight so don’t delay. #realblackfriday #supportsmallbusiness #seelifebeautifully

BLACK FRIDAY SALE - Starts tomorrow, November 29th, 24 hours only! Save 25% off Edwards Eyewear Italian, handmade fashion frames using code EEBLACKFRIDAY25.

One. Day. Only. Edwards Eyewear Black Friday sale. Code will be released this week and is valid for Friday ONLY. Please note, prescription lenses and gift cards will not be discounted. We have limited stock in particular colour combinations and are already sold out of some colourways so act fast. Stay up late Thursday night or be an early bird on Friday. #therealblackfriday #supportsmallbusiness #luxuryeyewear

Eyes on the prize and fingertips ready to hit “buy”. our Black Friday sale is one day only with a code to be released here and on the website. #supportsmallbusiness #blackfriday

We’re gearing up for our Black Friday Sale! One day only, on Friday 29th of November and then it’s OVER. Be ready to hit “add to cart” armed with our discount code, which will be published here and on the website soon. #blackfridaysale #supportsmallbusiness

Say “Hallo” and “Ahoj” to our two European stockists; @schietbaan_de_wildenberg and @brokovastrelba.cz of The Netherlands and The Czech Republic ( Czechia ) We are excited to have our European friends representing the Edwards Eyewear brand further abroad. #seelifebeautifully #supportsmallbusiness #officialstockist #european

“Was Lucky Once” giveaway winner @loispettitt with her prize; Hiroki 2 in Gold and Amethyst, and by the looks of it, a popular choice in her neck of the woods! #winner #luckyyou #seelifebeautifully #benicetopeople

Oops. We did it again; we’re now sold out of our best selling colourway in the Hiroki 2 Polarised range. Do not fear, we have two other great options in Polarised; the new JADE and the always popular GRAPHITE on the website. If your heart is set on these try contacting our UK stockists: @flintoptometry @coombefarmsporting or @wadswick #seelifebeautifully

Yes we’re having a Black Friday Sale - on Black Friday, for 24 hours only and then it’s over. So set a reminder on your phone and be ready to hit “add to cart”. We have limited quantities in particular models and colours, so act quick on the 29th to avoid disappointment. #supportsmallbusiness #seelifebeautifully #blackfridaysale

Edwards Eyewear Black Friday Sale. ONE. DAY. ONLY. Details TBC. Watch this space. #seelifebeautifully #suppprtsmallbusiness

We’re delighted to announce the latest stockists of Edwards Eyewear in the UK; Wadswick Country Store and Coombe Farm Sporting! Both are excellent retailers and offer an ideal opportunity to try our frames and lenses on in-person before you buy. Welcome! @wadswick @coombefarmsporting #seelifebeautifully

Edwards Eyewear supporter @mark.a.j.rea in his Hiroki 2 absolutely killing it in the field last month. A pair of our lenses; either from the Polarised range one of mid-sun colours will cover you for most lighting situations - video courtesy of @beaemilyrose_photography #seelifebeautifully

Sensitive eyes? We've got you covered. Our Fuchsia lens is an ideal choice for those needing a medium light lens suitable for most shooting situations. We increased the light transmission of our best selling Saffron lens to 60% and added another splash of rose to soften the wearer experience. This makes the fuchsia a great contrast booster whilst being gentle on the eye. Available with Black, Gold and Antique Silver. Our Hiroki's ship ready-to-wear or can be made to your prescription. Fuchsia Hiroki's start at £395 #seelifebeautifully

....and the LUCKY winners of the "Was Lucky Once" £1,600 value draw are: Hiroki Gold & Amethyst: @loispettitt / Hiroki Gold & Saffron @todd_bridge_ / Hiroki Gold & Laguna @lewisfox7695 and the pair of Italian Modenas @jonnykakes312 - if the winners will get in touch with us via DM's we will arrange delivery of your prize! Thank you everyone for all of your support and kind messages this week. - The EE Team

It’s impossible to choose a favourite….but go ahead and try. Which is your fav Hiroki? #seelifebeautifully

The "Was Lucky Once" giveaway - Entries close tonight at 8:00pm GMT. We will be drawing four lucky winners who will be awarded either a pair of Hiroki's or a Modena. Winners will be allocated one pair of eyewear from the £1,600 value withdrawn prize bundle. Look out for our announcement at 7:00pm GMT this Sunday evening. #seelifebeautifully

Weekend vibes…We are loving all of the pics of people out enjoying their game days, wearing their Edwards Eyewear. Keep them coming! image courtesy of @driven_gentlemen_ #seelifebeautifully

SPOTTED! Edwards Eyewear at the US Nationals - we would love to credit this sportsman with impeccable taste in eyewear ( and his very memorable shirt ) but he’s a bit of a Mystery Man. There’s a 10% off coupon to the first person on our Instagram who can positively identify him. Name and ideally tag this Gun in the comments below. #seelifebeautifully #crowdsourcing #whoisthisguy

Always delighted to see brand supporter Jonny from TGS Outdoors wearing his Amethyst Hirokis. These are an excellent choice for shooting against green backgrounds they also assist in seeing contours around objects more clearly. Available in ready-to-wear or fitted with your prescription. #seelifebeautifully @jonny.carter.tgs @tgs.outdoors

Modena - Architectural design in traditional light Havana “tortoiseshell” bio-acetate frames, available with either bronze polarized lenses OR bronze gradient. Handmade for us in Italy. Which lenses do you prefer? Solid or Gradient Bronze? #seelifebeautifully

This is the best part….enjoying a glorious day in the field with the sun on your back and the birds flying high. @mark.a.j.rea sent us these shots from his weekend, saying that his new Hirokis were ideal for the the day; “Loved flicking between the orange and dark glasses, perfect for the mixed conditions”. We agree with you Mark; one pair of Polarised lenses like our new Jade or Bronze paired with a coloured mid-light lens like Saffron or Fuchsia is all one needs on a bright but variable day. Thank you for sharing these images with us. #seelifebeautifully photographed by @beaemilyrose_photography

This set of three Hiroki 2 aviators, a pair of polarised Modena plus a valet quad case could be yours….more details coming soon. #seelifebeautifully

Which one would you choose? You can pick only one. #seelifebeautifully image courtesy of @james_duffy10

The Hiroki club was out in force last weekend at the Consall Valley Shoot. Images courtesy of @lydiavanderbilt

Edwards abroad! Does anyone recognise the iconic piece of architecture peeking out from behind these Bergamo frames? #seelifebeautifully

Gotta get ‘em all! We received this pic from super supporter James this weekend showing off his remarkable Edwards Eyewear collection. Those with a keen eye might spot some frame and lens combinations that aren’t on the website too. We welcome requests for bespoke combinations throughout the Edwards Eyewear range, so if you want something unique; just get in touch. We’re happy to help. @james_duffy10 Thank you for you continued support of the brand and sharing this great pic. #seelifebeautifully ❤️

Sunglasses in Autumn? Absolutely. With lighting being variable from low contrast white cloud to streaming low angled sunlight, our Cadmium lens gives more glare protection in changing light conditions. At 80% light transmission, Cadmium is an excellent choice for duller days with fluctuating cloud cover. They're ideal the unpredictable British weather in the field or on the clay grounds. Handmade for us in Japanese Titanium and fitted with impact resistant lenses, the Hiroki 2 in Cadmium; starting at £395. Available with prescription lenses on request. #seelifebeautifully #clayshootingapparel #gameshoot #gameseason #countryliving

News and reviews from our fans in Australia. Frank Speranza sent us these pics of his new Hirokis at his local clay ground. We ship all of our handmade eyewear worldwide #seelifebeautifully

How stunning are these? Both the glasses and the photos actually; we received these gorgeous snaps of our new Jade Hirokis from friend of the brand, Ivan @teaguechokes while on his holiday. Our Jade lens is ideal for bright sunny days as the unique green/blue lens kills glare from both sky and sea. Inspired? Buy your new Hirokis ( limited stock available) and book yourself on winter sun holiday too. #seelifebeautifully #clayshooting #treatyourself

No light? No problem! Our Hiroki 2 shooting glasses are with you from summer to winter, where overcast, white cloud and dim light or low contrast days can prove challenging. Our Cadmium and Laguna yellow lenses are designed to give the wearer improved contrast on days with minimal light to make picking up targets easier. They’re also very restful yellows on the eye making them comfortable to wear for hours in the field or on the clay ground. Contact us for more information. #seelifebeautifully #clayshooting #gameshooting

Trigger Warning: busted Hirokis!!! - Why do we use expensive materials like titanium in our frames? Primarily for strength! Not only did we want the frames to be thin and light as possible ( which then requires a high strength material to keep their structural integrity) but to also be robust. Now, we don’t advise allowing your friends and family to sit on your prized Hirokis but as shown here, the investment in premium materials does pay off when they can be repaired** instead of sadly thrown away. Buy well, buy once indeed! #seelifebeautifully #mendandmakedo #titanium #designereyewear #watchwhereyousit **note: results not guaranteed

Form and function are the cornerstones of good design and something we really respect and admire here at Edwards Eyewear. This is evident from our own eyewear designs - but what is really a thrill is meeting other artisans and makers who cherish these same principles. Check out these lush new EE branded eyewear stands made for us by the talented @handmcarpentry_islip_ltd Their attention to detail is superb; in particular the reverse EE element of our logo in relief for the bridge rests. Wow. These will look spectacular in our new stockists ( to be revealed shortly! ) #seelifebeautifully

Our best-selling Hiroki 2 aren’t just for shooting; our Polarised range goes comfortably from the clay range to driving, fishing or anywhere where acute vision and cutting glare are essential. As all of our lenses are impact resistant; this makes them ideal for all types of outdoor endeavors- including equestrian sport too. What did you get up to this weekend? Shown here: the NEW JADE colouway. Image courtesy of @greyhound.duchess #seelifebeautifully

The latest Hiroki 2 to join the range is JADE POLARISED. This new colour cuts out glare whilst being restful on the eyes and pairs beautifully with our Gold titanium frame. Inspired by the classic G-15 green sunlens, we added polarised technology and a blue mirror coating to create our ultimate sun killer. It’s perfect for shooting, driving, on the water and daily life. We previewed this colour at The Game Fair and is now available in the online store. Handmade by artisans in Japan; you cannot buy a more stylish, comfortable or functional piece of eyewear. #seelifebeautifully

POLITE NOTICE - we're on our summer break at the moment, so please be advised that orders placed from August 24th - September 3rd will not be posted until September 5th at the earliest. You will be notified by email when your order ships. Thank you for your patience. - Ed & Ed

It’s the last day of the Bank Holiday weekend and the last day of our sale! Snag yourself an absolute steal from the Edwards Eyewear site today, as a pair of premium sunglasses will serve you longer and better than one more pint, we promise. All Venice, Modena, Napoli and Bergamo frames are a massive 50% off but only until midnight with code: BANKHOLS50 Choose accordingly. #seelifebeautifully #handmadeinitaly #premiumeyewear #britishbrand #clayshooting Images courtesy of @clementsandchurch

Disappointed with the weather this bank holiday Saturday? Cheer yourself up with 50% off at Edwards Eyewear. Our Handmade in Italy range is being offered at this unheard of price; but strictly this holiday weekend only. Tomorrow should be brighter. Code; BANKHOLS50 and we still include free shipping; what’s not to love? Premium eyewear to see the rest of the season in style. #seelifebeautifully #handmade #madeinitaly #britishbrand #satorialstyle

It’s the Bank Holiday sale you’ve been waiting for! A massive 50% off the entire Made In Italy range. That includes our NEW Modena frames plus classic styles like the Venice, Milan ( only a few left ) Bergamo and Napoli. We’ve never offered a sale quite like this; use code: BANKHOLS50 on checkout. Buy now or regret it later, as this sale is for this through Monday only. #seelifebeautifully #designereyewear #bankholidayweekend

This bank holiday weekend is the Edwards Eyewear sale you’re been waiting for! To start, an astonishing 50% off the Handmade in Italy range; which includes the new Modena ( shown here ) Venice, Napoli, Milan and Bergamo ranges. This weekend only! Code will be available on socials and on the website soon. Watch this space. #seelifebeautifully #summersale #comeandgetit

The Edwards Eyewear Summer Sale is this bank holiday weekend. Up to 50% off most styles; watch this space!!! This is a sale you DO NOT want to miss. #summersale #snoozeyoulose #getreadyforit #seelifebeautifully

More happy Hiroki owners…this time a message in our DMs from Mark Childs who ( despite his expression he assures us ) is delighted with his purchase. “Shot my first round today with my new Edwards Eyewear ...and can not believe how happy I am with the improvement in score ....hit targets I usually struggle with, fantastic product recommend them ...forgot I was wearing them as they are so light ....happy customer.👍” If you’ve been wondering if the Hiroki is the right product for you; our customer testimonials - just read the reviews! #seelifebeautifully #happycustomers #clayshooting

We had a brilliant day today at the Sponsors Preview event on the eve of The Grimsthorpe Challenge, which starts tomorrow at Grimsthorpe Estate Shooting Ground. We got to try our hands at this very aptly named competition course, with elements that included Sportrap, English Sporting and a High Tower. It's a pretty nervy course; but we thoroughly enjoyed it! While not for the feint of heart, we thoroughly recommend you sign up and have a go. Entries are through the shooting ground and can be booked online or by phone. The Challenge "High Tower" section is sponsored by Edwards Eyewear @grimsthorpeshootingground @edlyonssportsvision @ed_solomons @teaguechokes @jonny.carter.tgs

Go on then…you’ll never regret buying the PERFECT pair of sunglasses. Ever. These Milan’s are handmade in Italy, have premium Zeiss lenses and quite frankly look amazing on everyone who’s ever tried them on. They’re in our summer sale with limited stock available; was £295 now only £199. Your only regret will be NOT buying them. Available in Grey, Black and Blue. #seelifebeautifully images courtesy of @schoffelcountry

Visual clarity under any lighting condition - the Hiroki 2 is our flagship aviator style, designed for shooting but ideal for all outdoor activities and lifestyle. Its design is equally at home in the field or in the city. Handcrafted for us in Japanese titanium for featherweight construction but possessing surprising strength and paired with premium lenses; their quality and comfort is unmatched. Once you try them, you’ll understand the hype. :) #seelifebeautifully Video courtesy of @jonny.carter.tgs @edlyonssportsvision @ed_solomons

Treat yourself to something unique for your summer holiday. Our bestselling Milan model is now discontinued, but there are couple of pairs we've added to the website for a lucky few to snatch up; including these beautiful blue marble frames with grey polarised lenses. Was £295, now only £199 in our Summer Sale. Buy now, because when they're gone - they're gone forever. #lastchance #seelifebeautifully

LAST CHANCE to own a pair of our first best-seller; the Milan. We found a handful in a box, popped them on the website, slashed the price for a summer sale and when they’re gone; they’re gone forever! All colors and all lenses only £199! #seelifebeautifully images courtesy of @schoffelcountry

SUMMER SALE! We've been digging in the archives and found a handful of our Milan frames ( now discontinued ) which are like hen's teeth after being our very first best-seller. Originally up to £295 per pair, now only £199. If you are already a fan of the Milan, pick up yourself an extra pair. Missed out the first time? Snatch a bargain before they're gone forever. Handmade for us in Italy, they're made of bioacetate and feature first-class Carl Zeiss lenses. Classic styling and premium materials We guarantee you'll love them. #seelifebeautifully

Our Hiroki 2 aviators continue to be the most popular model in the Edwards Eyewear range; what’s your favourite lens and frame combination? #seelifebeautifully

After today’s jaw-dropping judgment call costing Team GB Skeet Amber Jo Rutter a gold medal - Edwards Eyewear are keen to be official supplier of eyewear to ALL shooting discipline judges at the Los Angeles Games in 2028. Then at least maybe they’ll be able to spot a breaking clay. Anyone have a contact? Get in touch. #howcanyoumissthat #threeblindmice #edwards2028 #justiceforamber

Perry from Florida dropped us a note this weekend to let us know how much he'd been enjoying the prescription Hirokis he ordered earlier this Spring. We even have an invite to visit his local gun club next time we're travelling in Florida too! If you are fancying a pair of Hirokis for shooting, sport or just because and require a prescription lens, just get in touch via the website. We will be pleased to help #seelifebeautifully

Flashback Friday - We were thrilled to have Lewis Steed on the Edwards Eyewear stand last week at The Game Fair. The Eds were keen to congratulate him on his first England Seniors FITASC Cap and present him with a new pair of Saffron and Antique Silver Hiroki's to mark the occasion. Well done Lewis! @steedlewis #fitasc

Who’s still got a Game Fair hangover? ( aka slightly sunburnt, sore feet and a dinged bank balance) We’re all still in the recovery position 24 hours later but nevertheless had a brilliant time. Thank you to everyone who stopped by our stand to say hello, take a pic and perhaps make a cheeky purchase or two; we genuinely appreciate all of your support. #seelifebeautifully @thegamefair

Events like today are not only for meeting new customers but is also an opportunity to catch up with established ones. We’re more than happy to make any adjustments or perfect the fit of your Edwards Eyewear frames on our stand. Stop in and say hello. #seelifebeautifully @thegamefair

Day three of The Game Fair! The sun is out, we have a stunning view of the palace and some fantastic Game Fair offers on too - particularly on our Handmade in Italy range. See you soon. #seelifebeautifully @thegamefair @grimsthorpeshootingground

Ivan from Teague stopped by to pick his new Hirokis this morning. Traffic is definitely starting to pick up here on Saturday morning. @thegamefair @teaguechokes

Day 2 dawns over Blenheim…, we’re fully stocked and ready to roll….#seelifebeautifullywithedwardseyewear @thegamefair

Tomorrow. Oxfordshire. Be there. With shades on. #seelifebeautifully @thegamefair

Game Fair looks - sorted, courtesy of @clementsandchurch @edlyonssportsvision

We have a VERY SPECIAL Game Fair offer on! @thegamefair @grimsthorpeshootingground

This time next week….#flashback @thegamefair @ed_solomons

One week to go! Come visit us on our stand and take a selfie wearing your new Edwards Eyewear for chance to win our new Firenze Triplicare set ( all three Edwards Eco Firenze colors ). Stop. Selfie. Socials. Tag Us. It’s that easy! See you all very soon. #seelifebeautifully

A week from now we will be putting the finishing touches on our stand with Grimsthorpe Estate Shooting Ground. Talk to us about what colour lenses would best suit your needs and if you wear prescription lenses, bring along a copy of your prescription for more tailored advice! See you soon. @grimsthorpeshootingground @thegamefair #seelifebeautifully

It’s getting close! We can see The Game Fair on the horizon and we just can’t wait to kick it off in style on Friday. To celebrate our second Game Fair ANY purchase over £100 made on our stand will be entered into a draw for a free pair of Edwards Eyewear! That’s practically buy-one-get-one-free! More giveaways will be announced shortly!

Dreaming of owning a pair? Make it a reality at The Game Fair. We will be stocked with Hiroki 2 and Hiroki 2 Sport ( plus the rest of the Edwards Eyewear range! ) at our stand. It’s the perfect opportunity to try before you buy. Plus, be entered into a draw to win a half days shooting with Ed and Ed at the gorgeous Grimsthorpe Estate Shooting Ground! It’s a win-win. See you there. @thegamefair @grimsthorpeshootingground #seelifebeautifully

Strike a pose! Eyewear for every occasion all tucked up neatly in our Valet Quad Case…only £99. Handmade exclusively for us; it’s the ideal gift for the sunglasses or eyeglass collector. #seelifebeautifully

Grey skies today, but we’re dreaming of hot weather and afternoon pints at The Game Fair in a few weeks time. If you’re planning on attending come and see us with the team at Grimsthorpe. Remember; when you spend £100 or more with us at the Fair you’re automatically entered into a draw to win another pair of eyewear! It’s that easy. @grimsthorpeshootingground @thegamefair #seelifebeautifully

Are you ready?! We’re counting down the days until The Game Fair! We’re heading down to Oxfordshire with our friends from Grimsthorpe Estate Shooting Ground with a bootful of gorgeous eyewear for three days of fun ( and hopefully sun ). If you’ve always wanted to try our bestselling Hiroki 2 glasses; this is your best opportunity. See you soon. #seelifebeautifully @grimsthorpeshootingground @thegamefair

Game Fair Offer (with more to come! ) - Spend over £100 with us at the Game Fair and be entered into a draw for an extra pair of Edwards Eyewear, absolutely free. We can't wait to see you all at Blenheim. @thegamefair #seelifebeautifully

Fuchsia v Saffron Hiroki 2 Sport lenses from Edward’s Eyewear. What’s the difference and what are they best used for in the field and at the clay ground, learn more with Ed Lyons. #seelifebeautifully #clayshooting #gameshooting

We’re headed back to The Game Fair! We had such a great time meeting all of you last year we just had to do it all again! Look out for special offers in the run up to the Fair with giveaways and more. Watch this space! #seelifebeautifully @thegamefair

It's finally July and we're excited to announce that we're headed back to The Game Fair at Blenheim Palace! After we had such a warm welcome from the Game Fair crowds last year, we were keen to do it all again. Look out for special offers on Edwards Eyewear in the lead up to the event, with giveaways for purchases made at the event too. Watch this space! @thegamefair @blenheimpalace #seelifebeautifully

Hiroki 2 Sport offers optimum visual clarity for a variety of lighting conditions; from bright sun( hello heatwave! ) to overcast cloud cover - whatever the situation there’s a Hiroki lens colour to counterbalance it. Drop into our DMs to learn more. #seelifebeautifully #clayshooterssupply #clayshooting #sportsvision #sportsvisiontraining

Ed Solomons and Ed Lyons, together - were Edwards Eyewear. We do not compromise on quality and all of our eyewear are built to a standard, not a price point. After 25 years know what makes a great pair of glasses; from the materials of the frames and clarity of the lenses. Our range runs from lifestyle to high performance sporting and shooting specific products. You can buy off the shelf, or made to your bespoke specifications with prescription lenses a speciality. We are so proud and confident in our product, that we put our name on it. We are Edwards Eyewear. #seelifebeautifully @ed_solomons @edlyonssportsvision

First proper summers weekend; did you spend it squinting in the beer garden? We have the perfect solution…Handmade frames, premium lenses, NOT available in the duty-free. Treat yourself to something unique as you are. The Modena; available in three colourways £295. #seelifebeautifully #britishluxury #designereyewear #handmadeinitaly

The sun is out so we’re headed straight to the bar… Thursday is the new Friday. #seelifebeautifully

More from our Roman Holiday….feeling right at home in these remarkable surroundings, the Roma is our Edwards Eco statement piece. With a bold matte black silhouette and gold accent logos, the Roma delivers high impact style. We wanted strong lines, heavy duty sides and mechanical strength without the physical weight. Designed for both men and women, we’re sure Roma will soon be among your favourite shades. At only £99 they’re a pocket friendly style upgrade this summer. #madeinitaly #seelifebeautifully

Our Edwards Eco Firenze Triplicare set in Olive, Cobalt and Frosted Monochrome, bonus pair of Hiroki 2 aviators in Graphite all nestled in our Valet Quad Case….sweet dream are indeed made of this…#seelifebeautifully

Need to capture that Italian holiday feeling? The perfect pair of shades and even the hint of a sunny afternoon will work their magic. Our latest frame in our Lifestyle range is the Modena. Bold, architectural lines are paired with classic tortoiseshell inspired colourways like our Light Havana, shown here. Stylishly minimalistic, they’re the ideal choice for someone who cherishes owning something unique that can’t be bought in the duty-free. Handmade in Italy, they are crafted for us in bio-acetate and offered with free worldwide shipping. £295 #seelifebeautifully

We have uncovered some unexpected treasure at EDWARDS EYEWEAR HQ - an unaccounted for pair of Hiroki 2 in Gold with the bronze polarized lenses that were ( previously) SOLD OUT! This model is the favorite of our co-founder Ed Solomons as his default frame and lens combo. It’s good for both shooting and great for everyday wear. This extra pair has been added to the online shop - so if you’ve been silently coveting these, this is your last chance until we get a restock, which could be as late as Autumn/Winter. Buy Now to avoid disappointment. #seelifebeautifully @ed_solomons

Make it look easy….a pair of Hiroki 2 can offer that little extra edge. Reduced glare, heightened contrast, with colours and tints to suit a variety of lighting situations. Jonny wears our Hiroki 2 Sport in Amethyst, ( ideal for full sun ) in stock online with Gold, Antique Silver or Black frames. @jonny.carter.tgs #seelifebeautifully #clayshooting #gameshooting #handmade

We are always open to taking on custom orders; so when Ben dropped us a note asking for a bespoke frame and lens combination, we were happy to oblige. He received his one-of-kind Light Havana Modena frames customised with Amber/Saffron prescription lenses all the way in Australia last week and is delighted with the quality. Want something a bit unique? Drop us a message, let’s have a chat. #seelifebeautifully #bespoke #britishbrand #luxuryeyewear #shootinguk #clayshooting Image courtesy of blwieland

Suns out! Shades on! Our new Firenze frames are here and just in time for summer. Made with a vegetable fibre material, they’re friendlier to the environment than regular plastics, lightweight and strong. Paired with G15 lenses they provide high performance protection with a more economical price than standard polarised lenses. Available in three stylish colours at only £99 ( or all three for £279 ) It’s payday AND bank holiday weekend; treat yourself. #seelifebeautifully

NEW for Spring/Summer 2024: Introducing two new additions to the Edwards Eco range! Our original Firenze model in Olive Green (middle) has proved so popular, we've expanded the collection, with Frosted Monochrome (top) and Cobalt Blue (bottom). Edwards Eco range frames are made from a vegetable fibre material, ( 70% Castor oil ) that's friendlier to the environment than regular plastics. They're an exceptionally lightweight, strong and hypoallergenic. The G15 lenses were originally developed or pilots during World War II. They now provide high performance in bright conditions with a more economical price than polarised lenses making them a stylish and practical choice. Individually, Firenze are only £99 per pair, but we are also offering a "Triplicare" bundle of all three frames for £279 with free shipping. Summer is HERE, frame your face with a pop of colour and protect your eyes too. #seelifebeautifully #madeinitaly #sunglasses #britishbrand #coolerthanyou #paydaytreat

Happy Sunday….bit of a flashback from our recent outing at the Rievaulx Abbey Charity shoot. With the weather so beautiful this weekend we hope everyone has been enjoying their time outdoors. #seelifebeautifully @rievaulxsporting @ed_solomons @edlyonssportsvision

You can’t go wrong with classic designs - and our Venice frames are a fabulous example of this. Perfect mid-century inspired details and proportions, these unisex frames are universally flattering. Handmade in bio-acetate for us in Italy, each pair is a masterclass in subtle styling. Available in Havana, Gloss Black, Brushed Black and Midnight Blue ( as shown ) #seelifebeautifully

While the Hirokis tend to get most of the attention and adoration from our sporting customers; the core range of Edwards Eyewear is made up of our handmade Italian fashion and lifestyle frames. We recently returned from the Eternal City, refreshed and re-inspired; excited to share some classic designs and new incarnations with you all soon. Namely the Venice ( classic Edwards Eyewear ) and the Modena ( new frame inspired by our bestselling Milan with design upgrades) in additional colourways and lens options too. Summer is here! #handmade #britishbrand #designereyewear #seelifebeautifully

A proper Hiroki 2 collection; a perfect lens for every light…#seelifebeautifully #beprepared #summeriscoming

Hiroki 2 Season has officially started! The sun has finally made an appearance and traffic through the shop has picked up too - so if you’ve been putting off your Hiroki purchase; now is not the time to procrastinate. Please remember that we only have limited stock of particular frame and lens combinations, so once they’re sold out-that’s it! Got questions? Send us a DM; we’re always happy to help #seelifebeautifully #handmade #britishluxury

Just a sneak peek at our camera roll….#seelifebeautifully

Our eyewear goes all over the world, cherished as ‘essential kit’ for many sportsmen and women while competing and on their holidays. Friend of the brand, Wayne took his collection of Hirokis with him to the Aimpoint Academy in Sweden for a range day. Shotguns, pistols, rifles and carbines (oh my!) If you’re curious, check out his Insta for a sneak peek into the unique experience offered there. We’re just pleased that our products have pride of place in so many suitcases. Taken your Edwards Eyewear abroad? Share the pics with us!. @catty_shack_hunter Images courtesy of @aimpointeurope #seelifebeautifully

NEW Hiroki 2 colour 2024: Graphite! These polarised lenses are a great introduction to the Hiroki range as an ideal all-rounder. Perfect for your everyday wear and sporting endeavors, these lightweight frames and lenses have a combined weight of only approximately 15g. FYI Contrary to popular belief, polarised lenses DO NOT compromise your depth perception, so if you want eyewear for cutting down glare on the road or in the field; these ones are for you. Available in both Antique Silver and Black Frames. #seelifebeautifully #titanium #handmadeeyewear

NEW Hiroki 2 colour 2024: Graphite! These polarised lenses are a great introduction to the Hiroki range as an ideal all-rounder. Perfect for your everyday wear and sporting endeavors, these lightweight frames and lenses have a combined weight of only approximately 15g. FYI Contrary to popular belief, polarised lenses DO NOT compromise your depth perception, so if you want eyewear for cutting down glare on the road on in the field; these ones are for you. Available in both Antique Silver and Black Frames. #seelifebeautifully #titanium #handmadeeyewear

Reviews like this are the reason we love doing what we do! Creating eyewear like the Hiroki that is not only aesthetic and comfortable to wear; but also functional and enhances the wearers’ experience. Whether it be shooting, fishing, driving or any activity that demands acute clarity of vision; the Hiroki 2 are for you. Available in three frame colors handmade from Japanese Titanium, with a selection of Full Sun, Medium Light and Low Light lens options. #seelifebeautifully #handmade #luxuryeyewear #sportsvision @edlyonssportsvision @ed_solomons

Reviews like this are the reason we love doing what we do! Creating eyewear like the Hiroki that is not only aesthetic and comfortable to wear; but also functional and enhances the wearers’ experience. Whether it be shooting, fishing, driving or any activity that demands acute clarity of vision; the Hiroki 2 are for you. Available in three frame colors handmade from Japanese Titanium, with a selection of Full Sun, Medium Light and Low Light lens options. #seelifebeautifully #handmade #luxuryeyewear #sportsvision @edlyonssportsvision @ed_solomons

NEW Hiroki 2 Sport colour for 2024 : Cadmium. This warm yellow lens is ideal for low light levels or dull days with fluctuating light due to changing cloud cover. Cadmium also gives excellent protection against glare and is a good choice for sensitive eyes. Prescription lenses available on request or available with standard lenses for immediate dispatch. Offered with FREE worldwide shipping, there’s never been a better time to arm yourself and hit your goals. #seelifebeautifully

“Hit it dead centre” - NEW Hiroki 2 Sport colour for 2024 : Cadmium. This warm yellow lens is ideal for low light levels or dull days where light could be fluctuating due to changing cloud cover. Cadmium also gives excellent protection against glare and is a good choice for sensitive eyes. Prescription lenses available on request or available with standard lenses for immediate dispatch. Offered with FREE worldwide shipping, there’s never been a better time to arm yourself and hit your goals. #seelifebeautifully @ed_solomons @edlyonssportsvision

New for 2024 is the Hiroki 2 Sport in Fuchsia - A lovely all rounder for medium to brighter light conditions. It’s particularly good for those with sensitive eyes while being an ideal contrast booster. Available in ready to wear or prescription lenses with FREE worldwide shipping. This is the year you take your vision and shooting to the next level. #seelifebeautifully

More on the new Hiroki 2 Sport lens colours for 2024.....introducing Fuchsia! A lovely all rounder especially for those with sensitive eyes. We increased the light transmission of our best selling Saffron lens to 60% and added another splash of rose to soften the wearer experience. This makes the fuchsia a great contrast booster whilst being gentle on the eye. Available in ready-to-wear or prescription lenses from our website. We offer FREE worldwide shipping, so there’s no reason to hesitate. #seelifebeautifully #clayshooting #lifeoutdoors #supportsmallbusiness #britishbrand